Customers are treated to new, usefull and funny experiences.
Queues are synonymous with delays and anxiety.
Customers at a fast food restaurant are usually hungry and in a hurry. So, as one client is ordering at the balcony, he is being pressured to choose quickly what he wants to drink and eat by the hungry queue behind him.
Even after ordering, he has to stand on the side, tired and hungry, while the waiter prepares the meal.
Finally, the order arrives! But the client is not ready to eat yet! Now he has to look for a place to sit, while carrying the weight of the tray in his hands.
A big queue just to order your meal
You have to choose under pressure
Wait for your meal
No place to sit!
So much stress that you can't enjoy the meal